Publication:

台南市國際龍舟錦標賽參與動機與滿意度、價值之研究

本研究主要目的在於瞭解2014年台南市國際龍舟錦標賽參與者其參與動機與滿意度之現況。以比賽現場參賽者為研究對象，共計發放350份問卷，回收有效問卷328份，有效回收率為93.71%，並以描述性統計、獨立樣本t 檢定、單因子變異數分析、典型相關等方式進行統計分析，經分析與討論後得到以下結論：

一、台南市國際龍舟賽參與者特性：31 至40 歲具有大學學歷的男性為主，職業多從事軍公教職，個人月收入多在30,001-50,000 元。多來自臨近縣市，參賽次數以一次居多，資訊來源多由自朋友介紹。

二、不同人口統計變項參與者在參與動機之差異：參加次數達顯著差異水準。

三、不同人口統計變項參與者在參與滿意度之差異：年齡在各構面上皆達顯著差異；職業及參加比賽次數在人力資源及場地設施等構面上達顯著差異水準。

The main purpose of this study is to explore the motivation and satisfaction of the marathon participants in the“2014 Tainan City International Dragon Boat Festival”. To understand the differences in motivation and satisfaction among different groups of participants and the relationship between watching experiences and watching motivationamong participants,350 question naires were distributed during the competition period and 328 valid questionnaires were collected,account for 97.31 percentage of all questionnaires. Descriptive statistics, independent samples T-test , single factor variance analysis and canonical correlation were the nconducted. Conclusions were made as followings.The Tainan City International Dragon Boat Festival of participants : participants were mostly male, aged 31 to 40,with bachelor degrees, working in the public sector. The average monthly income was between NT$ 30,001 ~ 50,000, Most of them came from nearby city, Second, the different demographics of participants involved in differences in motivation: gender, age, number of attempts, significant differences were level. Third, the different demographics of participants involved in differences in satisfaction: Age were significant differences in the surface of each structure. Occupation and Race times in the surface structure of human resources and facilities, venues significant difference level.