Publication:

台中縣巿民眾對發行運動彩券態度之研究

摘要

目前全球有八十幾個國家發行運動彩券，每年度發行總額達二千億美元以上，成為各國政府籌措社會福利及推動體育發展之重要財源。我國體育經費預算向來偏低，因此藉由發行運動彩券來挹注體育運動預算之不足，實為可行方式之一。本研究為探索性研究，經由文獻回顧來瞭解國外發行運動彩券的狀況，採用問卷調查的方式，以台中縣巿20歲以上民眾為研究對象，藉以探討國內發行運動彩券之態度為本研究目的。問卷資料分別以：次數分配、百分比來描述受訪者的基本資料、雙因子變異數來分析不同購買行為與不同人口統計對發行運動彩券之態度、並以卡方檢定來分析不同購買行為、不同人口統計變項對是否贊成運動彩券發行之關聯。

研究結果發現：

一、曾購買過彩券比未曾購買過彩券的民眾贊成運動彩券的發行。

二、不同購買行為與不同人口統計變項在運動彩券態度上僅在購買行為與性別在社會風氣變項、購買行為與職業在發行方式變項及購買行為與居住地區在發行方式變項之交互作用達顯著差異。

三、男性曾購買過彩券較女性曾購過彩券之民眾在社會風氣變項上有顯著差異。

四、不同購買行為與不同職業在發行方式上以商、工、公曾購買過彩券大於未曾購買過彩券;而在未曾購買過彩券的職業以教職大於工。

五、不同購買行為與不同居住地區在發行方式上以台中縣有購買過彩券大於台中巿有購買過彩券的民眾。

六、不同人口統計變項與是否贊成發行運動彩券，經卡方檢定得知不同年齡與是否贊成發行運動彩券達顯著相關，在26-30歲同意發行運動彩券優於不同意及沒意見。

七、不同購買行為與是否贊成發行運動彩券，經卡方檢定得知不同購買行為達顯著相關，曾購買過彩券的民眾較未曾購買過彩券的民眾贊成運動彩券的發行。

Abstract

There are more than 80 foreign countries issuing sport lottery, nowadays.The total cost of sport lottery every year is about US$200 million and becomes important funds of each government for social welfare and sport development.

The purpose of this study is to probe the feasibility of issuing sport lottery in Taiwan. A questionnaire was developed by the investigator to survey the attitudes of residents toward sport lottery. The subject included the population of the residents above 20 years old in Taichung city and county. The questionnaire was sent to a random sample of 600 people and 560 of them were collected with a return rate of 93%. The valid questionnaires collected were 518 and thus were analyzed. Descriptive Statistics were utilized for presenting the basic information of the interviewees, two-way ANOVA was utilized for analyze the purchasing experiences and demographics, and chi-square test was utilized for analyzing the relation between purchasing behaviors and demographics.

The following conclusions were derived:

1.People who have bought sport lottery tickets before are more in favor of issuing sport lottery than those who have not.

2.Focusing on the purchasing experiences and demographics, there are significant relations between purchasing experiences and gender in the variation of social atmosphere, between purchasing experiences and vocations in the variation of issuing methods and between purchasing experiences and locations in the variation of issuing methods.

3.Focusing on the variation of social atmosphere, there is a significant difference between males and females who have bought lottery tickets before.

4.In the issuing methods of purchasing experiences and vocations, people who have purchased the lottery tickets are more in the field of business, labor markets and public services. Moreover, people who have not purchased the lottery tickets are more in the field of education than of labor markets.

5.The number of people who have bought lottery tickets in Taichung County is more than that of people live in Taichung City.

6.Age has significant relation to agreements. Among people at the age of 26 to 30, people who are in favor of issuing lottery tickets are more than those who disagree or have no comment.

7.Purchasing experiences have significant relation to agreements. People who have bought lottery tickets before are more in favor of issuing sport lottery than those who have never bought them.