Publication:

連鎖健身俱樂部會員休閒涉入與休閒效益之研究-以台中地區為例

本研究旨在探討台中地區之連鎖健身俱樂部會員休閒涉入與休閒效益之現況分析，研究對象為台中地區三家世界健身俱樂部之會員，採便利取樣方式以本研究自編之行為涉入、社會心理涉入及休閒效益量表為工具，共發出300份問卷，回收有效問卷280份，回收率為93%。經統計考驗與資料分析，獲得具體結果如下：

一、連鎖健身俱樂部會員休閒涉入高並具休閒效益。

二、不同會員背景變項參與連鎖健身俱樂部休閒涉入與休閒效益部份具顯著差異。

三、連鎖健身俱樂部會員休閒涉入之社會心理涉入與休閒效益具有高度相關。

四、本研究建議世界健身俱樂部相關企業可提供優惠專案方式行銷，使已加入之會員可邀請家人或是朋友一同加入活動擴大市場。

This study intends to explore leisure involvement and leisure benefit of health club chain members. The objects are members of three World Fitness Centers in Taichung area. The research adopted convenience-sampling method as well as the questionnaire method is behavioral involvement scale, social psychological involvement scale and leisure benefit scale as research tool. Totally distributed 300 copies of the questionnaire, and collected 280 effective copies; the effective rate was 93%. All data were all analyzed. The final findings are as follows:

1.The health club chain members get high leisure involvement and leisure benefit.

2.The difference of members’ backgrounds showed part significant difference in leisure involvement and leisure benefit.

3.The health club chain members have high correlation between social psychological involvement and leisure benefit.

4.This study suggests that the World Gym-related incentive program for companies to provide ways of marketing that has joined members to invite the family or friends can be extended market.