Publication:

The influence of life satisfaction and well- being on attitude toward the internet, motivation for internet usage and internet usage behavior

This study explores the influence of life satisfaction and well- being on attitude toward the internet, motivation for internet usage and internet usage behavior. Used the latest data on mass communications produced by the Taiwan Social Change Survey (TSCS) in which a total of 1,980 samples are analyzed. A structural equation modeling analysis of the data was carried out, and the results indicate that the life satisfaction has a positive influence on attitude toward the internet, motivation for internet usage and internet usage behavior, and it has a positive influence on internet usage behavior through the moderation of attitude toward the internet and motivation of internet usage; In terms of well- being, it has a positive influence on attitude toward the internet and internet usage behavior, and it also has a positive influence on internet usage behavior through the moderation of attitude toward the internet, but a negative influence on the motivation for internet usage, and it also has a negative influence on internet usage behavior through the moderation of motivation of Internet usage.