Publication: 台灣咖啡節遊憩之經濟效益評估
| dc.contributor | 運動事業管理學系 | |
| dc.creator | 黃錦煌;蕭柏勳;陳彥華;葉純菊 | |
| dc.creator | Huang, Chin-Huang;Hsiao, James;Chen, Yen-Hua;Yeh, Joyce | |
| dc.date | 2005-05-14 | |
| dc.date.accessioned | 2018-05-01T16:38:48Z | |
| dc.date.accessioned | 2025-07-28T14:59:59Z | |
| dc.date.available | 2018-05-01T16:38:48Z | |
| dc.date.issued | 2018-05-01T16:38:48Z | |
| dc.description | 會議名稱：2005財經學術研討會 會議地點：真理大學數理暨管理學院一樓 會議日期：2005/05/14 主協辦單位名稱：真理大學財經學院 | |
| dc.description.abstract | 雲林縣古坑鄉華山地區，透過台灣咖啡節活動，吸引了大量的遊客，成功地發展 出在地的咖啡產業文化。本研究採用旅遊成本法，以遊客在市場上的消費支出， 間接衡量其消費者剩餘，進一步估計遊客參與咖啡節的遊憩效益。研究的結果顯 示，每位遊客的消費者剩餘為1,082元，以古坑鄉公所統計的遊客人數120萬人次 計算，2004年台灣咖啡節活動的遊憩效益將近13億元。 Held in Hua-Shan Area of Gu-Keng Township, Yunlin County, the 2004 Taiwan Coffee Festival attracted over one million of tourists and successfully promoted a local culture based on coffee industry. The purpose of our research is to estimate the recreational benefit of tourists' participation in this event. We apply Travel Cost Method (TCM) to calculate the consumer surplus based on tourists' expenditure in the event. The data show that the average consumer surplus is NT$1,082. According to Gu-Keng Township, this annual event attracted 1.2 millions of tourists. Given this number of tourists, the total recreational benefit of the 2004 Taiwan Coffee Festival is approximately NT$1.3 billions. | |
| dc.format.extent | 141 bytes | |
| dc.format.mimetype | text/html | |
| dc.identifier.uri | https://ir.ntus.edu.tw/handle/987654321/65554 | |
| dc.language | zh_TW | |
| dc.publisher | 真理大學財經學院 | |
| dc.relation | 2005財經學術研討會論文集(上), 頁57-79 | |
| dc.subject | 咖啡產業; 旅遊成本法; 遊憩效益; 非市場財 | |
| dc.subject | Coffee industry; Travel cost method (TCM); Recreational benefit; Nonmarket good | |
| dc.title | 台灣咖啡節遊憩之經濟效益評估 | |
| dc.title | Estimation of the Recreational Economic Benefit of Taiwan Coffee Festival | |
| dc.type | conference | |
| dspace.entity.type | Publication |