Publication:

臺灣大型節慶活動遊客遊憩歷程之研究－以2011高雄燈會藝術節為例

自民國90年迄今高雄燈會已連續舉辦11年，與臺灣燈會、臺北燈會並列為台灣三大燈會，參與高雄燈會活動的遊客逐年增加不少，2011年高雄縣、市合併後，參觀遊客量更高達900萬人次。本研究目的在於瞭解2011高雄燈會藝術節參與遊客之遊憩歷程，盼能為日後的高雄燈會提供參與意見。本研究以問卷調查法蒐集資料，研究工具係研究者自行發展，問卷對象為18歲以上成年者，於2月12日至28日在高雄燈會活動現場施測，總計發放400份問卷，有效回收率達98.5％。結果顯示，參與遊客在遊憩歷程中所獲得之感受為正面導向大於負面，說明了本屆不僅延續了往年高雄燈會的特色，而創意精彩的程度更超乎以往。後續研究建議針對訪查主辦單位思維、記錄承辦單位執行過程及實質的經濟效益研究進行分析，以瞭解高雄燈會對地方經濟及產業發展的影響。

Kaohsiung Lantern Festival, along with Taiwan Lantern Festival and Taipei Lantern Festival, are the three largest lantern festivals in Taiwan. Kaohsiung Lantern Festival has been held for 11 consecutive years since 2001, and there are more and more tourists coming to join the festival. The person-times of tourists even reached 9 million after the combination of Kaohsiung County and Kaohsiung City in 2011. The purpose of this study is to understand the tourists’ satisfaction of 2011 Kaohsiung Lantern Festival. Based on the results, researchers bring up suggestions for participation opinion. The data collection method is questionnaire developed by this study. The questionnaire participants are tourists above 18 years old. 400 questionnaires were distributed during February 12 to 28 in Kaohsiung Lantern Festival, and the valid questionnaires with 98.5% valid rate. Results showed that the overall experience of the participant for Kaohsiung Lantern Festival is more positive than negative which indicated that the current event not only maintained the standard of previous years, but surpassed it. Recommendations for future study for researchers include: understanding the mentality of the organizers, keeping record of the process and analyzing the economic benefit of the event to see how Kaohsiung Lantern Festival effect the domestic economic and industrial development in the future.