本研究旨在探討2009年臺東之美鐵人三項國際邀請賽賽會服務品質與參與者滿意度。研究對象為參加本賽會的參與者。研究工具以自編「2009臺東之美鐵人三項國際邀請賽服務品質與參與者滿意度問卷」，採用李克特五點量表，共發出260份，回收260份，有效問卷為252份，有效問卷率為97%。蒐集之資料以SPSS 12.0進行分析，包括：描述性統計、項目分析、因素分析、信度分析、獨立樣本t檢定、單因子變異數分析、雪費法事後檢定以及典型相關。
　　研究結果發現，性別與居住地在服務品質上有顯著差異，男性對於賽會服務品質較女性重視，居住於離島的參與者服務品質較南部的參與者重視。在滿意度方面，男性對於賽會的滿意度較女性滿意。根據典型相關之結果顯示，若參與者在「關懷性」、「保證性」及「可靠性」等三個因素上擁有較高的服務品質知覺，則對於賽會的「人力資源」、「場地設施」、「安全管理」及「便利性」上的滿意度則愈高。

　　The purpose of this study was aimed to explore the relationship between service quality and participant’s satisfaction for 2009 Taitung International Triathlon Race. Subjects for this study were participants in this event. The scale entitled “2009 Taitung International Triathlon Race Service Quality and Participants Satisfaction Questionnaire” was used as tool to collect data. 260 questionnaires were distributed and 252 were valid responded corresponding with a 97% of return rate. The data was analyzed by SPSS 12.0 with descriptive statistics, item analysis, factor analysis, reliability analysis, independent samples T-test, One-Way ANONA, scheffe and canonical correlation analysis.
　　The result revealed that: gender and residence have a positive influence on service quality, male perceived higher service quality than female; the participant’s living in off-shore islands also perceived higher service quality than participant’s living in southern part of Taiwan. In satisfaction, male perceived higher satisfaction than female. Participant’s who perecived higher service quality on “Empathy”, “Assurance” and “Reliability” contributed to a higher satisfaction on “Human resources”, “Facilities”, “Security” and “Convenience”.