Publication:

大型重型機車騎士參與動機與行為之研究

隨著國家對於重型機車的開放以及民眾對騎乘重型機車的喜愛程度的提升，國人騎乘重型機車的人口逐漸提升。然而，參與者對於騎乘重型機車的參與程度為何便是個重要的研究議題，本研究將探討不同背景之大型重機休閒運動參與者在參與動機及參與行為之差異情形。本研究主要針對中部地區騎乘大型重型機車及參與大型重型機車旅遊活動之車友為研究對象進行問卷調查，問卷係以郵寄問卷或實地發放問卷方式進行，共發出500份問卷，施測結果共計回收465份問卷，剔除無效樣本69份，有效樣本396份，有效樣本回收率85.2%。研究結果顯示，大型重機參與者以男性居多（佔80.6%），年齡介於31-40歲之間（佔37.6%），月收入以20,001元至30,000元（佔26.0%）以及30,001元～40,000之間（佔22.7%）居多。教育程度大多在大學以上（佔39.6%），大多從事服務業（佔32.6%）。而不同背景變項之受試者在參與動機與參與行為上有顯著差異，而不同研究結果提供業界與後續研究之相關建議，以作為實務上與研究上之參考。

Followed by the increase of popularity in riding motorcycles after the remove of restrict policy, more and more riders have engaged in such activity. The purpose of this study was to explore the participation motivation and behaviors of motorcycle riders and to see whether there was any differce among riders’ demographics upon participation motivation and behaviors. A survey was conducted to collect data from riders dewelling in central part of Taiwan. Of the 500 distributed questionnaires, 465 were collected and 69 were discarded due to unvalid response, corresponding with an 85.2% return rate. After the statisitical analysis, the study found that the majority of rider is male (80.6%), aged between 31-40 (37.6%) with monthly income between 20,001~ 30,000(26.0%) and 30,001～40,000 (22.7%)。Most riders possess the bachelor degree (39.6%)，and serve in service industry(32.6%)。However, there are significant differences existing among riders’ demographics upon participation motivation and behaviors. The results of this study, hopefully, can be referred by relative fields and future study.