Analysis of Perceived Values in Participation in the Central Region University Sports League Event

Purpose: The purposes of this study were threefold: to develop the “Perceived Values Scale for the Central Region University Sports League Event,” to examine the potential differences in perceived values among participants with different demographic characteristics and participation behaviors, and to assess the predictive power of perceived values on participants’ intentions for future participation. Methods: The participants were athletes who registered for the general division of the 2020 Central Region University Sports League Basketball Tournament (CRUSLBT). The instruments included the newly-developed perceived values scale, demographic characteristics, participation behaviors, and items related to future participation intentions. The data were analyzed through principal component analysis, internal consistency analysis, t-test, one-way ANOVA, and multiple regression analysis. Results: The results revealed that: (1) Principal component analysis extracted three factors, namely developmental value, educational value, and transmission value based on the loaded items. Internal consistency analysis showed excellent internal consistency for all three extracted factors. (2) Higher-grade participants perceived higher developmental value from participating in the tournament, while those with previous participation exhibited greater awareness of the developmental and transmission values. Additionally, starting players demonstrated heightened perceptions of developmental, educational, and transmission values. (3) The regression model composed of developmental, educational, and transmission values accounted for 33% of the variance in future participation intentions, with developmental value being a significant predictor. Conclusion: Based on the results, the researchers provide recommendations to the league organizing committee for enhancing event management as well as to other sports organizations engaged in similar events.