Publication:

居民對觀光衝擊的知覺與態度之評量:以台中市東豐自行車綠廊為例

本研究目的主要是在探討東豐自行車綠廊居民對於觀光發展衝擊的知覺、涉入程度與支持態度，分析居民的觀光衝擊知覺與支持態度之間的關係；進一步了解涉入程度在觀光衝擊和支持態度之間是否存在中介效果。考慮到樣本的可靠性和具代表性，樣本以東豐自行車綠廊沿途路線 (範圍包含豐原區、石岡區、東勢區) 的居民或商家為研究對象，以「戶」為基本的抽樣單位，調查方式為人員訪談解釋的方式來引導居民填寫問卷以減少失誤率，預試問卷共發放50份，經項目分析後使用27個題項和2題居民態度量表進行正式問卷調查，採便利抽樣共發放460份。使用SPSS12.0進行描述性統計和多變量分析。而研究結果發現，正面觀光衝擊知覺會正面影響居民的支持態度與行為；負面觀光衝擊知覺會負面影響居民的支持態度與行為；居民的社區參與度在觀光衝擊和支持態度與行為之間存在著中介效果。研究建議未來在發展觀光策略中，決策者獲得居民的看法與支持態度是非常重要的。

The purpose of this research is to discuss the perception of the impact of tourism development, community involvement, and supportive attitude of residents living nearby the Taichung Toho bike green corridor. By analyzing the relationship between the perception of the impact of tourism development and supportive attitude, we further understand if there is a mediation effect between these two and community involvement. Considering representative and reliability, samples are residents or stores nearby the Taichung Toho bike green corridor, using "households" as sampling units. To decrease error rate, questionnaires were given out while researchers interviewed and explained. There were 50 pre-test questionnaires, and after project analysis 27 items and 2 residents' attitude scales were used in the formal questionnaire. 460 questionnaires were given out by convenience sampling. SPSS12.0 was used for descriptive statistics and multivariate analysis. Results pointed out that positive perceptions of the impact of tourism development have a positive influence on the supportive attitude and behavior of residents, and negative perceptions of the impact of tourism development have a negative influence on the supportive attitude and behavior of residents; there is a mediation effect between these two and community involvement. Therefore this study suggests that in future tourism development strategies, it is important for decision makers to obtain residents' point of view and support.